Case study

Werribee Mitsubishi approached Carkey in December 2003 to help control their used car internet listings. They were behind on their photos and were struggling to find the time to keep their listings up to date.

Carkey took control of all their used car online advertising (copy and photographs) on the dealership website, as well as all the auto websites they advertised with.

Werribee Mitsubishi no longer has a problem with vehicles sold months ago - their stock is updated on a weekly basis. They
now also have 5 high quality photos of each car in all their
online advertising.

This small investment with Carkey has significantly increased the effectiveness of their existing internet advertising spend.

Testimonial

We have been using Carkey NetPhotos and data upload service for the past 4 months and have noticed a huge increase in not only the number of enquiries we get from the internet, but more importantly the number of sales.

We no longer have to worry about keeping our cars updated on the internet. Our Carkey representative visits on the same day every week, sits down with us and goes over our internet advertising for the next week. It gives us a chance to review our pricing on each internet site and make sure the descriptions of cars are current.

The fact that they take 5 photos including interior shots has helped us get to the top of the list on the sites that rank by photographs and seems to have improved the quality of our shoppers, reducing the number of unqualified enquiries, like 'is it the dark or the light green colour?'

We would definitely recommend Carkey to any dealership who wants to improve the results of their internet advertising.

Mark Newton
Dealer Principal
Werribee Mitsubishi & Daihatsu